I didn’t set out to be a marketer. I set out to understand people and find my purpose .

What motivates them. What moves them. What makes them feel seen.

That curiosity became the throughline of my career. Over the past 18+ years, I’ve led marketing and media strategy across healthcare, retail, and digital-first organizations. Guiding brands through growth, transformation, and everything in between. I’ve sat at the intersection of insight and execution, helping teams turn big, sometimes messy goals into strategies that actually move markets.

I don’t pretend to have all the answers. I do bring focus, resilience, and a steady hand in moments that require judgment, trust, and clear direction. The media landscape changes constantly. I’ve grown up inside that change. I’ve navigated shifts in platforms, pressure on performance, and moments when the path forward wasn’t obvious. I’ve learned how to adapt, reset, and keep moving without losing my center.

Great marketing isn’t just about media plans or promotions. It’s about connection. It’s about understanding what people value and then showing up with clarity, empathy, and purpose. Whether I’m advising a CMO, mentoring a young marketer, or serving on a nonprofit board, my goal is the same: help people and brands feel seen, heard and understood.