Built for Marketing Leaders Ready to Play Bigger.
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Find what is wasting your marketing budget
Who it’s for:
You invest in media but don’t trust the resultsWhat you get:
Channel-by-channel performance review
Funnel and conversion analysis
Budget efficiency breakdown
Clear list of fixes ranked by impact
Adopt AI without disrupting culture or process.
Outcome:
You leave with a prioritized action plan your team executes immediately -
Turn media spend into measurable growth.
What needs a fix:
Inefficient channel mix
Poor attribution
Misaligned KPIs
Agency underperformance
What you get:
Channel strategy tied to business goals
Measurement framework that holds up under scrutiny
Performance benchmarks and optimization plan
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Who it’s for:
You need leadership now but aren’t ready to hireWhat you get:
Strategic direction across channels
Team and agency oversight
Executive-level communication and reporting
Decision-making support tied to revenue
Outcome:
You keep momentum without making the wrong hire -
Help marketing teams define requirements, run efficient RFP processes, and secure the right partners.
What you get:
Search strategy and requirements definition
RFP brief development
Agency evaluation and vetting
Negotiation support
Every organization is different. I keep the engagement model flexible so the work actually fits where you are.
Fractional Leadership Retainer
3–6 month engagements for ongoing advisory and embedded strategic leadership. This is ongoing, accountable, integrated work.
Project-Based Consulting
Defined scope. Defined deliverables. Defined outcomes. Right for marketing leaders who need a specific problem solved. I run strategy sessions, media audits, and team workshops that are built to drive alignment and action.
Not sure which fits? Start with a conversation. I'll tell you what I think makes sense and what doesn't.
Three Ways to Engage.
“She’s got a great sense for brand direction and an awesome skillset for strategy”
You're probably a fit if….
You've built a marketing function, but measurement is inconsistent and you're not fully confident in what's working or why.
You're between media leadership hires and need experienced, accountable oversight while you find the right permanent leader.
You have agencies running your channels but no internal expert who can challenge them, align them, and hold them to outcomes.
You're navigating a shift, like a new category, new audience, new measurement approach, but you need someone who's been through it before.
Core Services
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Growth & Media Strategy
Performance-driven media strategy that combines data, audience insight, and narrative. For teams under pressure to deliver results with constrained resources.
Impact:
Smarter allocation. Stronger returns. Less waste. -
Brand, Audience & Content Strategy
Human-first positioning that connects brand to audience through meaningful messaging. Growth happens when people feel something real.
Impact:
Relevance. Trust. Action. -
Measurement & Marketing Systems
Pragmatic measurement that focuses on what drives business outcomes—not dashboard theater.
Impact:
Confidence in what works. Clarity on what to scale. Less guessing. -
AI & Innovation Navigation
Practical guidance for adopting AI without disrupting culture or creative process. Every team is trying to figure this out, and most are doing it backwards.
Impact:
Faster cycles. Better output. Teams that know how to use the tools. -
Fractional Paid Media Strategy Leadership
Strategic leadership without the full-time cost. Perfect for transition periods, scaling teams, or when you just need someone who's been in the seat before.
Impact:
Momentum through transition. Stability when things feel chaotic. A clear path forward. -
Agency Search & RFP Facilitation
Objective guidance through agency proposals, selection and onboarding without the usual circus.
Impact:
Better fits. Faster decisions. Stronger partnerships on day one.