Built for Marketing Leaders Ready to Play Bigger.
I work with CMOs, VPs of Marketing, and senior marketing leaders at growth-stage and scaling organizations. Not startups figuring out their first dollar of paid media. Not enterprise teams with 40-person internal agencies. The sweet spot is somewhere in between. The team is established, the budget is real, and the opportunity to level up is right in front of you.
No fluff. Just clear frameworks that move your business forward. Strategy your team can use.
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Media plans and growth strategies that your team can actually execute. No jargon. No 47-slide decks. Just clear direction.
Strategic priorities and operating plan
Decision frameworks that reduce chaos
Media planning and channel strategy
Audience and demand-driving playbooks
Budget allocation and scenario modeling
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Frameworks that show you what's working and what to do next. Not dashboards that require a PhD to interpret.
KPI hierarchy and framework
Channel measurement structure
AI readiness assessment
Creative testing frameworks
Innovation roadmap
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Fractional Media Advisor support for when you're between hires, scaling fast, or just need someone who's done this before.
Interim marketing or media leadership
Team mentorship and development
Strategic counsel to executives
Operating rhythm and accountability
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Help marketing teams define requirements, run efficient RFP processes, and secure the right partners without the usual circus.
Search strategy and requirements definition
RFP brief development
Agency evaluation and vetting
Negotiation support
Post-selection onboarding
Every organization is different. I keep the engagement model flexible so the work actually fits where you are.
Fractional Leadership Retainer
3–6 month engagements for ongoing advisory and embedded strategic leadership. Right for CMOs who need consistent, high-level support without the cost and timeline of a full-time hire. This is ongoing, accountable, integrated work — not monthly check-in calls.
Project-Based Consulting
Defined scope. Defined deliverables. Defined outcomes. Right for marketing leaders who need a specific problem solved — a media strategy overhaul, a measurement framework, an agency review — with clear accountability and a clean handoff.
Strategic Advisory & Workshops
For CMOs and leadership teams who need an outside perspective brought into a planning cycle, offsite, or critical decision point. I run strategy sessions, media audits, and team workshops that are built to drive alignment and action — not fill a day.
Not sure which fits? Start with a conversation. I'll tell you what I think makes sense — and what doesn't.
Three Ways to Engage.
“She’s got a great sense for brand direction and an awesome skillset for strategy”
You're probably a fit if….
You're a CMO or marketing leader with an established paid media budget ($5M+) and a team that's executing — but the strategy above the execution needs sharpening.
You've built a marketing function, but measurement is inconsistent and you're not fully confident in what's working or why.
You're scaling quickly and need a strategic partner who can keep pace — not a consultant who needs six weeks to get up to speed.
You're between media leadership hires and need experienced, accountable oversight while you find the right permanent leader.
You have agencies running your channels but no internal expert who can challenge them, align them, and hold them to outcomes.
You're navigating a shift, like a new category, new audience, new measurement approach, but you need someone who's been through it before.
Core Services
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Growth & Media Strategy
Performance-driven media strategy that combines data, audience insight, and narrative. For teams under pressure to deliver results with constrained resources.
Impact:
Smarter allocation. Stronger returns. Less waste. -
Brand, Audience & Content Strategy
Human-first positioning that connects brand to audience through meaningful messaging. Growth happens when people feel something real.
Impact:
Relevance. Trust. Action. -
Measurement & Marketing Systems
Pragmatic measurement that focuses on what drives business outcomes—not dashboard theater.
Impact:
Confidence in what works. Clarity on what to scale. Less guessing. -
AI & Innovation Navigation
Practical guidance for adopting AI without disrupting culture or creative process. Every team is trying to figure this out, and most are doing it backwards.
Impact:
Faster cycles. Better output. Teams that know how to use the tools. -
Fractional Paid Media Strategy Leadership
Strategic leadership without the full-time cost. Perfect for transition periods, scaling teams, or when you just need someone who's been in the seat before.
Impact:
Momentum through transition. Stability when things feel chaotic. A clear path forward. -
Agency Search & RFP Facilitation
Objective guidance through agency proposals, selection and onboarding without the usual circus.
Impact:
Better fits. Faster decisions. Stronger partnerships on day one.