How I Help
I help mid-size brands navigate media complexity through 4 core capabilities.
No fluff. Just clear frameworks that move your business forward. Strategy your team can use.
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Media plans and growth strategies that your team can actually execute. No jargon. No 47-slide decks. Just clear direction.
Strategic priorities and operating plan
Decision frameworks that reduce chaos
Media planning and channel strategy
Audience and demand-driving playbooks
Budget allocation and scenario modeling
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Frameworks that show you what's working and what to do next. Not dashboards that require a PhD to interpret.
KPI hierarchy and framework
Channel measurement structure
AI readiness assessment
Creative testing frameworks
Innovation roadmap
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Fractional Media Advisor support for when you're between hires, scaling fast, or just need someone who's done this before.
Interim marketing or media leadership
Team mentorship and development
Strategic counsel to executives
Operating rhythm and accountability
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I help marketing teams define requirements, run efficient RFP processes, and secure the right partners without the usual circus.
Search strategy and requirements definition
RFP brief development
Agency evaluation and vetting
Negotiation support
Post-selection onboarding
How I work
I don't overcomplicate it.
Listen to what's actually going on. Cut through the noise to figure out what matters. Build something your team can use Monday morning. Track it, adjust it, keep moving.
“She’s got a great sense for brand direction and an awesome skillset for strategy”
Core Services
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Growth & Media Strategy
Performance-driven media strategy that combines data, audience insight, and narrative. Built for teams under pressure to deliver results with constrained resources.
Impact:
Smarter allocation. Stronger returns. Less waste. -
Brand, Audience & Content Strategy
Human-first positioning that connects brand to audience through meaningful messaging. Growth happens when people feel something real.
Impact:
Relevance, trust, and action. -
Measurement & Marketing Systems
Pragmatic measurement that focuses on what drives business outcomes—not dashboard theater.
Impact:
Confidence in what works. Clarity on what to scale. Less guessing. -
AI & Innovation Navigation
Practical guidance for adopting AI without disrupting culture or creative process. Because every team is trying to figure this out and most are doing it backwards.
Impact:
Faster cycles. Better output. Teams that know how to use the tools. -
Fractional Paid Media Strategy Leadership
Strategic leadership without the full-time cost. Perfect for transition periods, scaling teams, or when you just need someone who's been in the seat before.
Impact:
Momentum through transition. Stability when things feel chaotic. A clear path forward. -
Agency Search & RFP Facilitation
Objective guidance through agency selection and procurement. I help marketing teams define requirements, run efficient RFP processes, and secure the right partners without the usual circus.
Impact:
Better fits. Faster decisions. Stronger partnerships from day one.